The marketing blitz is in full swing in France for the launch of the new generation Renault 4: TV and print ads, first test drives in the press and an official local retail launch event today to which I had the privilege of being invited. The event was organised in a venue called “Le Park” in Mougins, near Cannes, a sumptuous property with lush gardens all around. Being organised on a Thursday there weren’t many people around, which means more time dedicated to me by the salesperson.
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